In case you’re doing any type of online promoting and advertising such as PPC, CPA or CPC, then using banners are an excellent way to get your message across. There are many online advertising platforms out there these days such as Google Adwords and Bing, just to name a couple of players in this field.
Knowing what size advertising banners you’ll need before you get started is an ideal approach to take.
So I’ve outlined below the top 10 Google Adwords banner sizes that are the most commonly used and perform the best. Having said that, the below sizes not only work ideally for Google Adwords but across the online advertising spectrum.
Top 10 Commonly Used Google Adword Advertisement Banners
All these banner sizes are in pixels:
250 x 250 – Square
200 x 200 – Small Square
468 x 60 – Banner
728 x 90 – Leaderboard
300 x 250 – Inline Rectangle
336 x 280 – Large Rectangle
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper
300 x 600 – Half-Page Ad
970 x 90 – Large Leaderboard
Top 4 Performing Advertisement Banners Sizes According To Google Adwords
Below I’ve outlined the top 4 performing banner sizes in a displayed image to reflect on the best places to interact with your visitors.
Number 1: 300 x 250 – Inline Rectangle
This is the 300×350 Inline Rectangle banner. It best plays its part at the top right-hand corner of any page, just below the header. Alternately, this can be displayed on the left-hand side of the page within the same position.
Number 2: 336×280 – Large Rectangle
This is the 336×380 Large Rectangle banner. It best plays its part throughout an article body. Ideally, this attracts your reader’s attention within. Great for bloggers or anyone with an article driven site.
Number 3: 728 x 90 – Leaderboard
This is the 728×90 Leaderboard banner. It best plays its part at the top of the page just below the header. Alternately, this can be displayed on the bottom of the page within the same position. Studies have shown that the top performs much better than the banner being displayed at the bottom of the page.
Number 4: 300 x 600 – Half-Page Ad
This is the 728×90 Half-Page Ad banner. This is a very bold advertising banner which strikes your visitors attention. It has been proven to perform the best on the right side of the page just below the header.
Reasons Why You Should Use Advertising Banners
It’s been proven that displayed ads don’t get as many click through rates as text based advertisements. But it has shown in studies that using image-based advertising banners does raise brand awareness. These types of ads have also shown that there the best for re-marketing to get your visitors attention and increases sales. Humans are visual creatures, and using images we remember more.
Feature more… it’s vital to ensure your advertisements are significant, powerful and most of all memorable with the goal that your visitors will click your promotion, or even bookmark your website for a later date.
Top Ten List Of CPA, PPC Advertising Networks
Sometimes it can be overwhelming with the amounts of advertising networks on the market today. But trying them all would not benefit your pocket. So having a list of tried and tested platforms that have been proven time and time again to convert, will help you with your marketing and promotional campaigns.
Below I’ve listed a top 10 recommended CPA, PPC advertising networks.
Number 1: Google Adwords
Number 2: Bing Ads Network
Number 3: Facebook Business
Number 4: Advertising.com (AOL Network)
Number 5: Media.net
Number 6: AdBuff
Number 7: VibrantMedia
Number 8: ClickBooth
Number 9: Adnow
Number 10: Affinity