Using Advertising Banners

In case you’re doing any type of online promoting and advertising such as PPC, CPA or CPC, then using banners are an excellent way to get your message across. There are many online advertising platforms out there these days such as Google Adwords and Bing, just to name a couple of players in this field.

Knowing what size advertising banners you’ll need before you get started is an ideal approach to take.

So I’ve outlined below the top 10 Google Adwords banner sizes that are the most commonly used and perform the best. Having said that, the below sizes not only work ideally for Google Adwords but across the online advertising spectrum.

Top 10 Commonly Used Google Adword Advertisement Banners

All these banner sizes are in pixels:

250 x 250 – Square

200 x 200 – Small Square

468 x 60 – Banner

728 x 90 – Leaderboard

300 x 250 – Inline Rectangle

336 x 280 – Large Rectangle

120 x 600 – Skyscraper

160 x 600 – Wide Skyscraper

300 x 600 – Half-Page Ad

970 x 90 – Large Leaderboard

Top 4 Performing Advertisement Banners Sizes According To Google Adwords

Below I’ve outlined the top 4 performing banner sizes in a displayed image to reflect on the best places to interact with your visitors.

Number 1: 300 x 250 – Inline Rectangle

300 x 250 – Inline Rectangle Banner

This is the 300×350 Inline Rectangle banner. It best plays its part at the top right-hand corner of any page, just below the header. Alternately, this can be displayed on the left-hand side of the page within the same position.

Number 2: 336×280 – Large Rectangle

336x280 – Large Rectangle Banner

This is the 336×380 Large Rectangle banner. It best plays its part throughout an article body. Ideally, this attracts your reader’s attention within. Great for bloggers or anyone with an article driven site.

Number 3: 728 x 90 – Leaderboard

728 x 90 – Leaderboard Banner

This is the 728×90 Leaderboard banner. It best plays its part at the top of the page just below the header. Alternately, this can be displayed on the bottom of the page within the same position. Studies have shown that the top performs much better than the banner being displayed at the bottom of the page.

Number 4: 300 x 600 – Half-Page Ad

300 x 600 – Half-Page Ad Banner

This is the 728×90 Half-Page Ad banner. This is a very bold advertising banner which strikes your visitors attention. It has been proven to perform the best on the right side of the page just below the header.

Reasons Why You Should Use Advertising Banners

It’s been proven that displayed ads don’t get as many click through rates as text based advertisements. But it has shown in studies that using image-based advertising banners does raise brand awareness. These types of ads have also shown that there the best for re-marketing to get your visitors attention and increases sales. Humans are visual creatures, and using images we remember more.

Feature more… it’s vital to ensure your advertisements are significant, powerful and most of all memorable with the goal that your visitors will click your promotion, or even bookmark your website for a later date.

Top Ten List Of CPA, PPC Advertising Networks

Sometimes it can be overwhelming with the amounts of advertising networks on the market today. But trying them all would not benefit your pocket. So having a list of tried and tested platforms that have been proven time and time again to convert, will help you with your marketing and promotional campaigns.

Below I’ve listed a top 10 recommended CPA, PPC advertising networks.

Number 1: Google Adwords

Google Adwords

Number 2: Bing Ads Network

Bing Ads

Number 3: Facebook Business

Facebook Adverts

Number 4: Advertising.com (AOL Network)

AOL Ads - Advertising.com

Number 5: Media.net

Media.net ads

Number 6: AdBuff

Adbuff

Number 7: VibrantMedia

Vibrant Media

Number 8: ClickBooth

ClickBooth

Number 9: Adnow

Adnow

Number 10: Affinity

Affinity

 

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6 COMMENTS

  1. Desy Wulandari

    January 19, 2018 -
    Reply

    Why are users still reading news papers when in this technological world when everything exists on the web?

  2. Cialissan

    December 14, 2017 -
    Reply

    Asking questions is a truly good thing if you’re not understanding anything completely, but this article offers a nice understanding of advertising banners.

  3. Samira

    August 17, 2017 -
    Reply

    I was made to understand that doing business without advertising is like standing in the dark and winking at a girl, you know what you’re doing but she is not seeing it.

    I am very happy for the enlightenment as I intend to advertise on Google Adwords.

    1. Daniel Taylor

      September 14, 2017 -
      Reply

      That’s a good analogy, I’ve never heard that one. Advertising is one of the best things anyone can do to get their brand known. Done correctly it has many advantages.

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